About YBR Design

YBR Design specializes in in two major design niches: Employee Benefit Communications and Brand Identity.

YBR Design is a US-based brand identity design and employee communications firm concentrating on the delivery of high quality, cost effective employee benefit communication booklets and brand identity (logo, collateral and website design) for our valued clients. We know that design is a journey and exploration, not unlike the famous trip that Dorothy took down the Yellow Brick Road. We pledge to treat our clients with unparalleled respect and transparency so that you will know exactly where you are in the design process at any point along your design journey. Let YBR Design make your brand all that it can be while we help you stretch your marketing budget further than you ever imagined.

Thanks for stopping by our website to learn about our company and services. No matter what the design need of your company, YBR Design will listen intently, creatively interpret your needs and ideas in a surprising and relevant way that will exceed your expectations and strongly support your brand.

Employee Benefit Communication

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As an employer, you and your Human Resources group spends a great deal of time and money ensuring that your employees receive competitive employee benefits. These employee benefits communications help your company to recruit and retain high quality employees.

These expensive and valuable benefits are many times “under” communicated to employees for a variety of reasons:

No internal design support from in-house marketing
Lack of external agency design support because it is too expensive
Client HR group lacks adequate staffing, time and/or skill set to create a professionally designed benefit booklet

A well-designed employee benefit booklet helps explain the investment that your company makes to protect your employees and says to each employee, “We Value You!” Prove to your employees that you care by providing them great benefit communications. Your employees will cherish you and will know how much you spend on employee benefits. Let YBR Design stretch your marketing budget further than you imagined with high quality graphic design support for your employee communications need.

Interested in employee benefit communications support? Learn More

Brand Identity

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If you’ve been shopping for brand identity support, you may already know that the costs to produce a new logo at a leading, large design firm typically runs from $25,000 to over $250,000. In our blog, we often write about the absurd antics of big design, their outlandish expense and heavy tactics but recently, we have written about the other end of the design spectrum; the local freelance designer. Significantly less expensive that the “big” guys, these local designers try to fill a niche of being all things to all people. The problem is, when you hire a small freelance designer to do a brand identity project you can only get a few designs to review. Why is that so? Well, very simply, each person has a limited imagination, limited design style and frankly, a limited amount of time to get the design work done.

At YBR Design, we have fully embraced the shifting design paradigm and today, only supply client new identity projects using global crowdsourcing. By initiating and managing a logo contest for our client, we are able to gather submissions from outstanding designers from all over the globe. By managing the contest closely, grading every design and communicating with each designer, we are able to generate a very robust output and exciting offering of potential new identities. Clients benefit from this process in many ways:

Very inexpensive process (small fraction of the cost of big firms)
Relatively quick process with start – to – finish in @ 14 days
Huge number of potential designs
No high dollar commitment
30+ year branding veteran to guide you through the process

After your new logo is selected, we are prepared to move quickly to provide great collateral design. Like your logo project, we know that you’ll feel better if you get your collateral design for a low cost! YBR Design will take your logo and develop collateral materials in which you will have great pride.

Logo Contest Management

YBR Design provides outstanding logo design through the professional management of global logo contests. YBR Design has developed a design process utilizing international crowdsourcing that many times has generated hundreds of designs from dozens of designers. We look forward to providing your company with a world-class logo for your brand or business endeavor. Here are the elements included in each logo development project:

Create the design brief (the document the designers review to understand the scope of the brand and design expectations).
Create the actual contest where the designers will make their submissions, be graded and receive feedback.
Send out personal invitations to top designers from around the globe to come and visit your logo contest.
Review, manage and communicate with designers during the contest.
Select the top 10 – 15 designs at contest close and forward for your review and selection.
Make the designer file handoff and verify that we have the correct design files that can be used into the future.
Create a brand standards guide so that you can share with any local embroidery supplier or printer how the logo works, what the colors are and which fonts to use.

For a fraction of the cost of big design firms, YBR Design will manage your logo design contest professionally, get you a huge number of viable logo options from many, many talented designers…the result – you will get a logo that would have cost you tens of thousands or even hundreds of thousands of dollars somewhere else. This is a process we have conducted successfully for many, many clients.

Collateral Materials

Whether your company need Business Cards, Letterhead and Envelopes, Digital Letterhead, Email Signatures, Labels, PowerPoint Templates, Note cards or Pads, Brochures, Merchandising Materials or any other type of collateral materials, YBR Design is ready to build your collateral materials in a way that your company will make a great first impression with new prospects. For a fraction of the cost of big design firms, YBR Design will take your logo and develop collateral materials in which you will have great pride.

Interested in brand identity support? Learn More

WordPress Websites

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YBR Design develops WordPress websites for clients. WordPress is a very popular web design and content management system (CMS) platform that can be quickly assembled and mounted for a powerful and flexible web platform. WordPress is used to design websites that have high use, need frequent updating, must load fast and look professional and attractive. Complete custom website designs are possible with an abundance of quick “plug-ins” for extra functionality and great search engine optimization (SEO) capabilities. For a price that is surprisingly small, we’ll get your company or brand launched (or relaunched) into the Internet.

Quick development turnaround
Designed to your brand standards
Search Engine Optimization (SEO)
WordPress Content Management System (CMS)
eCommerce available
High Quality and Low cost

Interested in website support? Learn More