The Wizard Says Blog

If you read my last blog on crowdsourcing pitfalls, then you’ll enjoy having viable options rather than just stepping into the problems you’ll face in a crowdsource design contest. Before you go and manage your own design contest, you must read the 4 reasons why you should have YBR Design manage your design contest! 4 …

There are so many awesome reasons to love the internet but in the design world, the big news is “crowdsourcing.” According to Wikipedia, Crowdsourcing is the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a crowd), through an open call.  While crowdsourcing is …

In a recent interview with CNBC, Warren Buffett says Berkshire Hathaway is the “dumbest” stock he ever bought. He calls his 1964 decision to buy the textile company a $200 billion dollar blunder, sparked by a spiteful urge to retaliate against the CEO who tried to “chisel” Buffett out of an eighth of a point …

In the wake of last year’s incredible Tropicana orange juice logo redesign fiasco, it appears that last week, GAP (net sales of $3.8 billion in 2009 with 1,100+ stores in the U.S. and almost 300 more abroad) has followed with a big blunder of their own as they unveiled their new logo this week to …

As a consumer product marketer for 30 years, I have always been amazed by the old school design firms and their philosophy that says “if you pay more, you’ll get more.” While managing big brands and big budgets, there was always a part of me that said…they might be right? A few years ago I …