YBR Design http://www.ybrdesign.com Specializes in logo contest management, collateral materials, employee benefit booklets and WordPress websites. Tue, 15 Nov 2011 17:09:48 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 Brand Identity – A Changing Paradigm http://www.ybrdesign.com/brand-identity-a-changing-paradigm-2/ http://www.ybrdesign.com/brand-identity-a-changing-paradigm-2/#comments Fri, 21 Oct 2011 18:04:00 +0000 YBR Design http://www.ybrdesign.com/?p=1842 Old School Design Firms Losing their Grip on the Market

In the past year or so, I’ve blogged on the changing role of big design firms in the overall market of brand identity development, specifically logos.

About the Business

As I see the market, international crowdsourcing is making huge inroads into the former “design firm” business fortress. Today, there are over a dozen viable crowdsource sites with the current leader being 99designs.com. For the last several months, we have been tracking the number of active logo contests being run on these sites and it is a shocking 1,500 to 1,800 individual logo contests per week! That’s over 75,000 new logos per year being created via international crowdsourcing…business that used to be handled by design firms! Here’s just a couple of great new logos from logo contests that we have run for clients. You can see more in our portfolio.