Product Marketing by Smartphone (QR Code)
QR (Quick Response) Codes are a powerful tool in product marketing by acting as a connector between the physical world and the web. Using their smartphones and readily available free apps, people scan QR Codes with their phones and are immediately engaged with your messaging and image. One of the best aspects of QR Codes is that it doesn’t matter what type of smartphone a consumer may have (Android, iOS, Blackberry, Windows Mobile, etc.), as long as it has a QR scanner, they can access your information at once. YBR Design develops QR Codes and the linked online landing pages which may display anything from your product specifics and product lines to the nearest store that carries your product.
Standard or branded QR codes
Product Marketing by Smartphone (QR Code)
QR Code marketing and linked online landing pages for your business allows you to:
- Show in-depth product information and images to potential customers at the point-of-sale.
- Potential customers can scan to view related products, colors, options and accessories.
- Creates links to your main website.
- Solidifies brand messaging with online content that has heavy brand specific design cues.
- Promote your brand or company by using QR codes to generate rebates, coupons or instant offers.
- QR codes can be placed on business cards, for sale or lease signs and even billboards for contact info, bio page or forwarding viewer to a particular page on company website
- Create stronger SEO for your brand with additional traffic to your website and domain.
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What’s Going On With Smartphones?
According to Nielsen’s June 30, 2011 report of U.S. smartphones, 38% of U.S. mobile consumers own smartphones. 55% of mobile phones purchased are smartphones, up 34% from 2010. Nielsen projects that by the end of 2011 more than 50% of mobile consumers will have smartphones (see Nielsen’s graph below). This is an vastly expanding market which your company can take advantage of. QR Codes have been a successful marketing de facto in Japan for years.
QR Codes in Action
